Ad-block detection - A feature that’s only become prevalent over the past couple of years.First Time Visitor – Some plugins allow you to target users based on whether or not they are visiting your site for the first time.Show the visitor a popup based on the referring country allowing you to craft a message in their own language with the currency to match. Geo-Location Targeting - What’s the point of showing someone an English language popup with a dollar-based price if they live in a different country, don’t talk the language, and their local currency is different? That’s where geo-location targeting comes in.Page Targetting - Page level targeting is perfect if you have a variety of different services or products, and you want to show a specific popup or opt-in based on the page that the user is visiting.For example, you can show a specific popup based on whether the visitor has come from Twitter or Facebook. Referrer Detection - this type of advanced targeting helps you show a specific popup based on the referring site.The most common advanced targeting options are: Most websites have a very different demographic, and as such you may want to target how that demographic thinks by providing a targeted popup based on how they got to your website. Targeting is crucial to the success of a website popup. There are other trigger options types, but these are the most common, and you’ll find them in most of the best WordPress popup plugins. This ensures that they don’t instantly load the page and can’t see any of your text or content as it’d be blocked by your popup. Timed Display - A time display controlled trigger allows you to show the popup after the user has spent X number of seconds on the website.2-Step Opt-in - A 2 step option is where you present a question to the visitor such as “Do you want to know how to increase your eCommerce conversions by 26.5% with our guide?” And then you have “YES! Tell me the secrets” and “No, I’m happy with my underperforming store.” Now, 2-step opt-ins are tricky as the “No” is nearly always prevented in dark pattern UX (user experience) which simply means you are trying to make the user feel bad about themselves/the business to take the action you want.This type of trigger is perfect for when you want to make sure the user has seen a certain piece of content before showing them the popup. Scroll Trigger - A scroll trigger works as it sounds like by triggering the popup when a user has scrolled down a certain percentage of the page.If you’re an eCommerce store it could be a last-minute coupon or another form of incentive to stay and/or provide their email address. Exit Intent - An exit-intent trigger is a way to capture users’ attention when they go to leave (abandon) your website.Most good popup plugins offer a range of triggers, including: What is a trigger option? Simply put, trigger options are when a popup (or an opt-in) shows to your website visitors. These features may range from native analytics, screen display locations, and full customization options.īefore you can choose your preferred WordPress popup plugin, there are various features that you should look for in the plugins. WordPress popup plugins provide the user with a variety of features. What to Look for in a WordPress Popup Plugin Luckily, there are different ways that you can boost conversion rates and make popups more engaging. That’s why website owners cannot afford to sacrifice the conversion potential of popups. In fact, the popular popup plugin Sumo Me did some investigation on conversions and found that the top-performing popups can have more than a 9.28% conversion rate if you have 100 unique visitors to your site each day that’s almost ten new subscribers to your newsletter list! However, popups contribute to a higher conversion rate when implemented correctly. Most people have a terrible perception of website popups, as they can be annoying and disruptive to their browsing routine. Website Popups: Annoying, Sure, But Successful! … all usually in exchange for user’s email address, with an email opt-in. Offers to help with questions or purchases.Popups are a way to “alert” users of special messages or offers.Ĭommon examples of website popups include: What is a WordPress Popup Plugin? A WordPress popup plugin allows you to create and implement popups for your website.
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